I was speaking with a potential investor in Meahana.io this past week about a shared belief, that as AI continues to dominate routine and analytical human tasks, white-collar workers will be displaced unless they are innovative, collaborative, and creative.

In a word: human.

We’re both having a bit of a hate affair with AI right now; and a love affair with HI (Human Intelligence).

Don’t get me wrong, I love technology, use AI tools daily, and tinker with new ones often. However, the reason AI is getting so much attention and so much investment right now is the value is easy to measure. Time savings, productivity gains

Let’s look at some common AI categories and the value they provide

• ChatGPT and LLM GPT Models (e.g., Gemini, GPT-4): reduction in time it takes to produce written content, answer queries, or generate code
• Video AI Tools (e.g., Synthesia, Invideo, Sora): reduction in time and resources required to produce video content
• Transcription AI Tools (e.g., Otter.ai, Firefly.ai): reduction in transcription time from hours to minutes
• AI-powered Slide Deck Creation Tools (e.g., Beautiful.AI, Slidebean): reduction in time spent on design and layout work
• AI in Project Management (e.g., Monday.com's AI features, Asana): reduction in time spent on project management tasks, faster completion rates

Harder, Better, Faster, Stronger….

Human Intelligence (HI)

The intrinsic value of HI difficult to quantify, and therefore it is taking a backseat right now. HI encompasses creativity, innovation, emotional intelligence, and the ability to collaborate and communicate in complex ways that AI cannot fully replicate.

For Business Artists it is essential to not lose sight of HI in our data-driven world and the role it plays in the creation of groundbreaking innovations, effective team dynamics, and the development of products or services that meet complex human needs. While AI enhances productivity by performing tasks faster and with less human effort, HI remains irreplaceable for tasks that require deep understanding, empathy, and creative problem-solving.

Final remarks

Adam Boggs - The Business Artist

While modern productivity tools like email, Slack, and AI “stuff” have undeniably made us faster at performing tasks, they also contribute to a cycle of increased expectations and workloads, often without enhancing our quality of life. Unlike transformative historical innovations in agriculture and transportation, which fundamentally altered societies by improving food security and mobility, today's productivity tools primarily streamline existing processes. Instead of offering new freedoms or altering our way of living, they have led to an environment where we're all running faster yet not necessarily moving towards a better balance of work and life. This raises the question: Are we truly advancing in our productivity, or are we just caught in a loop of ever-increasing speed with no finish line in sight?

Keep exploring and keep creating,

Adam

Adam Recommends

As a consultant turned entrepreneur, I love hearing the tales of other startup founders, and their winding road to success and failures along the way. One of my new favorite binges is Business Movers, a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. Its told with voice actors reenacting the early years of Disney, Southwest, Apple, and more.

Business Artist Spotlight

This week we are shining the spotlight on Jack Conte, CEO and Co-founder of Patreon.

This is the first time I’m putting the spotlight on someone I’ve not met; however, I listened to Jack’s South by Southwest (SXSW) Keynote last week and am still having flashbacks to his message and passion for where he sees the future for Creators and the Internet alike. It’s a must-watch for Business Artists who want to hear an amazing story by a tremendously charismatic speaker. Jack shares his journey from struggling musician to CEO and gives us all a glimpse as to how he learned each step of the way and applied and expressed his own unique artistry and business acumen. I hope our paths do cross one day, Jack as the principles of the Business Artist are clearly at your core.
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